SEO Post Go-Live

PR Distribution of Primary Website Pages

PageRank or PR is a value between 0 and 10 (with 10 being the highest) assigned by the Google algorithm, which quantifies link popularity and trust among other factors.

This service involves determining the PageRank (PR) of the site’s primary pages and how it is distributed among them using a PR checking tool. Using this data will help us select target pages for optimization that have a high PR and are convertible to sales.

Internal Links – Most Linked to Pages

Having a good site structure that is optimized through proper internal linking is one of the best ways to help search engines distinguish important pages in your website and have them indexed faster and more relevantly.  It is also a great way to pass page authority and PageRank to not-so-popular pages of your website.  We will be determining the top website pages that are most linked to by other internal pages and checking if they are properly linked internally.

Internal Links – Most Linked from Pages

Aside from having a good site structure that is optimized through proper internal linking, it is very important to have relevant and quality links pointing to your top pages.  Know which pages on your site are most linked from indicates the page’s popularity which makes it a great place to put more calls to action and send more traffic to other pages you would like to promote.

Internal Links – No follow/Do follow

The links on a website are followed by search engines by default unless the link attribute rel=”no follow” is used.
Do follow refers to standard webpage links that search engine bots typically follow or crawl when looking for pages to add or keep in their index. No follow, on the other hand, is a non-standard HTML link attribute used to prevent a link from passing trust, reputation or PR to the linked page or website. Internal linking is important for determining which pages are valued within the site. Moreover, having a high internal “follow” link count will help search engines crawl important pages.  This step will involve determining the internal links for the No follow/Do follow attribute.

Page Not Found Analysis

The “Page not found” or Error 404 is the error page displayed whenever someone asks for a page that’s simply not available on your site.  This happens because there may be a link on your site that was programmed incorrectly or the page might have recently been removed from the site.

Search engines seek to provide users with the most relevant results and a great user experience.  A website with broken links or missing pages is therefore unfavorable to major search engines like Google.  In order to fix issues like this, the site will be scanned by a link sniffer to search for expired pages or erroneous references to a non-existing URL or page.

Page Redirect Analysis

Having the correct redirect in place – 301 (permanent) redirect – is vital when renaming URLs or within site migration from an old site to a new one.  It is effectively a server-level instruction to Google to remove the old link from the index and replace it with the new link/page content. It will also pass on reputational information based on inbound backlinks to the new page.

A lot of websites lose out on valuable search engine traffic due to incorrect configurations of their redirects.  It is very important that when a search engine comes to crawl your website, it is able to follow any redirects you have set up.

At this point, we will be checking if there are existing redirects on your site and whether or not the redirects you have implemented are Search Engine Friendly 301 redirects.

Exceeding Character Limit Page Title Report

Analyzing the Page Titles of the site that exceed the character limit crawled by search engines:

The Page Title <Title></Title> indicates the title of the page. It shows on the browser’s title window and more importantly, it is the main big link that users click on when they are viewing the search engine’s results page. As recommended by Google, “Make sure that your <title> elements [sic] are descriptive and accurate.”  Thus, having unique and keyword optimized page titles will not only help users distinguish one page from the other, but will also significantly help the page rank for the key terms in the title.

The page titles will be analyzed by a specialized tool that indicates which titles exceed the character limit. Titles that are too lengthy are inefficient and any exceeding characters will be ignored by search engines.

Duplicate Page Title Report

Page Titles <Title></Title> are what represent the pages in the search results. Having unique page titles will help users distinguish one from the other.  The site will be scanned using a specialized tool that will report all the duplicated page titles.  Duplicate pages titles are one of the most commonly found marketing “no no’s” on websites, and we will be recommending for all of the duplicate page titles to be uniquely rewritten.

Duplicate Meta Description Report

Analyzing the site for duplicate Meta Descriptions:

The Meta Description, like any other meta tag, is only processed by the search engines. It ideally contains a brief description of the webpage. The meta description tag is typically a sentence or two of content which describes the contents of the page. A good meta description tag should: be relevant and unique to the page; reinforce the page title; and focus on including offers and secondary keywords and phrases to help add context to the page title.

The site will be scanned using a specialized tool that will list all pages with duplicate meta descriptions. This will be very common to sites having a default set of meta tags. Meta descriptions represent the pages in the search results. Having unique descriptions will help users distinguish one page from the other.

Empty Page Title Report

Analyzing the site for any empty Page Titles:

The Page Title <Title></Title> indicates the title of the page. It shows on the browser’s title window and more importantly, it is the main big link that users click on when they are viewing the search engine’s results page. As recommended by Google, “Make sure that your <title> elements [sic] are descriptive and accurate.”  Thus, having unique and keyword optimized page titles will not only help users distinguish one page from the other, but will also significantly help the page rank for the key terms in the title.

The site will be scanned using a specialized tool that will return all the pages with empty page titles. Since page titles are highly regarded by search engines, it is a must to have a title for each page.

Empty Meta Description Report

Analyzing the site for pages having no Meta Descriptions:

The Meta Description, like any other meta tag, is only processed by the search engines. It ideally contains a brief description of the webpage. The meta description tag is typically a sentence or two of content which describes the content of the page. A good meta description tag should: be relevant and unique to the page; reinforce the page title; and focus on including offers and secondary keywords and phrases to help add context to the page title.

The site will be scanned using a specialized tool that will return all the pages with empty meta descriptions. Since meta descriptions are highly regarded by search engines, it is a must to have a customized description for each page.

Site Performance (Page Loading) Analysis

Site Performance is generally a measure of the total time taken between the moment the user clicks on a link to your page, to the moment the entire page is loaded and displayed on a browser.

Google’s goal is to provide users with the most relevant results and a great user experience.  According to Google, “Fast sites increase user satisfaction and improve the overall quality of the web (especially for those users with slow internet connections).”  Moreover, based on numerous studies, the majority of the revenue impact comes not from website outages, but rather from the prevalence of slow web pages and the impatience of online customers in a broadband world.

Given Google’s considerations for site speed, you may see some ranking improvements by working on this, especially if your site is slower than the competition.

We will be checking all target URLs’ page load speeds via Google Webmaster Tool’s Site Performance.

Indexing Pages in Major Search Engines

Indexed Pages are the pages on a website that have been indexed or found by search engines like Google.  It is very important that the majority if not all of your website’s pages are indexed in the search engines. Otherwise, users will not be able to find or access them.

Using a special search query format, we will be checking Google and Bing for the indexing status of the target site. The results will help determine if the site is being crawled by the major search engines, how many pages are being crawled, and which version of URLs (WWW or non-WWW) are to be followed for optimization.

Google Webmaster Error Checking

This involves checking the website for crawl errors, malware and other problems using the diagnostic tool found in Google Webmaster.

Google Webmaster Error Report

If we find a crawl error on the site, we will be forwarding it to you along with any solutions we have for fixing it.

The reported URLs typically need to be redirected to either the homepage or their new counterpart URLs. Alternatively, they can be blocked using the robots.txt file and reported to Google for removal.  The first redirect option is preferred and has more benefits in terms of SEO.

HTTP Header Analysis

HTTP Status codes are the 3 digit numbers returned by servers that indicate the status of a web element.  While there are many different HTTP status codes, these are the only types that are directly important to SEO:

100s – Informational: Request has been received and the process is continuing.
200s – Success: Request was received and processed successfully.
300s – Redirection: Request has been received, but needs to perform an additional step to complete the request.
400s – Client Error: Request was made by the client, but the page is not a valid page.
500s – Server Error: Valid request was made by the client, but the server failed to complete the request.

If you’re not careful, the information provided in the HTTP Headers can aid hackers, and even tell search engines not to bother indexing your web-pages.  We will thus be conducting an HTTP Header Analysis to ensure that the proper formats and HTTP codes are being used.

Browser Compatibility Check (5 Major Browsers – Latest Versions)

A Web Browser is software that is installed on the user’s computer for viewing the contents of websites. Among the list of popular web browsers are Firefox, Google Chrome, Microsoft Internet Explorer, Safari and Opera.

Google’s goal is to provide users with the most relevant results and a great user experience.  Thus, it is important that your website’s pages are displaying correctly on different browsers.

We will be checking if all target URLs are cross-browser-compatible and are functional across all the latest versions of the 5 major browsers listed above.

Domain Age Check

Domain Age is how long it has been since your domain was initially registered.

The younger your domain is, the more difficult it is to achieve high rankings in search engines.  Because older websites have proved their longevity, they are considered more authoritative sources. Search engines therefore treat them with more respect by providing them with more prominent rankings.

We will gather and analyze relevant information regarding the age of the site’s domain for us to be able to gauge where our starting point is.

Hosting Location Check (we also offer hosting)

Google’s goal is to return the most relevant and useful sites in response to a user query. Consequently, the results they show to a user in Ireland, for example, may vary from the results returned to a user in France.  Thus, when going after a geo-specific keyword set or market, your site’s hosting location plays a big role.  We perform this analysis to determine where the site is being physically hosted to better gauge our assessment of how the search bots depict the website overall in relation to the targeted geo-specific keywords.

Keyword Grouping

This is where we group the target keywords that have been agreed upon into sets of 1-3 keywords which will then be designated to target pages during the URL Mapping stage.  Keywords of a given campaign are grouped based on, but not limited to, similar keywords, related terms,  and geo-target.

URL Mapping

If an SEO campaign has 30 keywords, they will not all go on the same page.  We usually target 3 keywords on each page, with unique exceptions to the homepage.  The process of determining which page should contain certain keywords is URL mapping.

Factors such as theme relevance and page rankings will come into play when URL mapping is performed.  Among the target pages that are prioritized are those that are convertible and/or will catch a user’s attention, engaging them and encouraging them to interact and browse through the site.  The homepage, which is the most highly evaluated page among all the others, is always targeted.  If a page with a matching theme does not exist for certain keywords, then a new page with fresh content will have to be created.

Target URLs

The Target URLs are determined during keyword URL mapping.  These URLs are simply the pages we are primarily targeting with our On Page and Off Page optimizations.  More specifically, these are the pages that will be ranking in the search engines.

Homepage Redirect Analysis

Similar to the Domain Redirect Analysis, we will be checking if the homepage has different URL versions and determining which version should be used for your site in the search results.

Example:
Example.com, Example.com/home, Example.com/welcome, Example.com/index

Homepage Redirecting

If we find a duplicate URL of the homepage and have determined which version to go for, provided that we have the necessary access, we will be implementing the 301 homepage redirect to our recommended version.

Domain Redirect Analysis

Some websites use both the WWW and the non-WWW version of its URLs. If this is the case, and the site does not redirect to WWW if non-WWW is used and vice versa, then the site needs to be redirected to its appropriate URL. Here, we will be determining which version should be used for your site in the search results so that the rankings and traffic will not be distributed and search engines will not interpret them as duplicates or different pages (http://www.google.com/support/webmasters/bin/answer.py?answer=44231).

Domain Redirecting

If necessary and given the appropriate access, we will be implementing the 301 domain redirect to our recommended version – either WWW or non-WWW.
Footer Navigation Creation Analysis

If a campaign has highly competitive keywords, then optimized footers will have to be created for them. Otherwise, this is not necessary.

Footer Navigation Optimization

Footers are globally used in a website. Given this, placing keyword-optimized anchor texts on them are a good way to increase the competitive keywords’ prominence.

IMG Alt Text Analysis, Creation & Optimization

Also known as alternative text or alt attribute, this type of HTML tag (ALT tag) is used to provide images with a text description in the event images are turned off on a web browser or a person is using assistive technology. The image’s text description is usually visible while “hovering” over the image.

Used with the <img src=”/”> http tag, Alt Text provides search engines an important way of understanding what the image is about.  Repeating the same phrase in multiple tags on the same page can be a flag for spammy tactics on your site.  Consequently, the alt texts should be unique.

We will be performing the Alt text optimization on the most prominent images on X amount of pages (as detailed on your proposal) by making sure all the alt text of the most visible images (on those selected pages) are unique and, if applicable, keyword optimized as well.

Please note that this services includes optimizing 3 images per page + the website logo.

hCard Implementation

What is an hCard?

While you and I can see and determine the company address found on a website, Google and other search engines do not have the ability to do just that. Search engines don’t “see” the site, they read it. The hCard takes information that is already on your website and “labels” it so the search engines can tell exactly what it represents. In other words, it’s a special kind of website code (microformat) which allows search engines to easily distinguish a business’s name, address, and phone number from other information on a webpage. While the individuals visiting your website can’t see it, your address is labeled as such for the search engines.

We will be implementing the hCard script containing your company address on your website.

User Sitemap Analysis

A User Sitemap is an on-site Web page that links to all the other pages on your website.  This type of sitemap is generally for Web site visitors but is also useful for spiders/search engines.  It helps any spider crawling your site to easily and quickly find and index all of your site’s important Web pages.

We will be checking to see if there is an existing User Sitemap and whether or not our target pages are included there. If we find that the Web site has no sitemap, then we will be creating/recommending one (depending on whether or not we have access to do so).

User Sitemap Implementation

If we determine that the site does not have a User Sitemap, a new page will be created for this. The user sitemap containing all the relevant pages of the website will also be added to the menu or footer (whichever is applicable) for users to access.

No Follow Internal Links Repair

The links on a website are followed by search engines by default unless the link attribute rel=”no follow” is used.  No follow is a non-standard HTML link attribute used to prevent a link from passing trust, reputation or PR to the linked page or website.  Thus, we will be repairing any internal link to remove the unnecessary rel=”no follow” attribute on X amount of pages (as detailed on your proposal).

Text-Based Web Browser (Lynx) Compatibility Checking

We utilize Lynx Browser (a text-only web browser enabling you to see how search engines will see your website) to access your site and check for potential On Page problems such as hidden links and invisible texts (keywords that are placed in the HTML source in such a way that these words are not visible to the users looking at the rendered web page).  This step is recommended by Google and is stated in the Google Webmaster Guidelines as well
(http://www.google.com/support/webmasters/bin/answer.py?answer=35769#2):

We will be using a text browser such as Lynx to examine your site because most search engine spiders see your site the same way Lynx does. If advanced features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing your entire site in a text browser, then search engine spiders may have trouble crawling your site.

Text-Based Web Browser (Lynx) Compatibility Fixing

The removal of hidden links and semi-invisible texts in a site is important because their mere presence is considered a Black Hat SEO practice and can cause the website to lose points in terms of page ranking. This is in fact part of the Google Webmaster Guidelines:http://www.google.com/support/webmasters/bin/answer.py?answer=66353

The text-based web browser we are utilizing looks at a site from a search engine’s point of view. Any issues it detects is a suggestion for improvisation in the eyes of search engines. Eliminating hidden links within a site could help improve its rankings because you are letting search engines know that the website does not intend to deceive its users.

Robots.TXT & Meta Tags Checking & Fixing

Part of our On Page optimization procedure is to check the website for issues concerning its robots.txt file and/or our target pages’ robot meta tags.

The robots.txt file provides instructions about the site to web robots such as search engine crawlers (http://www.robotstxt.org/robotstxt.html). The special HTML <META NAME=”ROBOTS” CONTENT=””> tag can also be used to tell robots not to index the content of a page, and/or not scan it for links to follow (http://www.robotstxt.org/meta.html).

Page Title Optimization

The Page Title <Title></Title> indicates the title of the page. It shows on the browser’s title window and more importantly, it is the main big link that users click on when they are viewing the search engine’s results page. Search engines read title tags and relate them to the page’s content. The title tag will be optimized in a way that it contains the target keywords and is eye catching at the same time.

Meta Description Optimization

The Meta Description, like any other meta tag, is only processed by the search engines. It ideally contains a brief description of the webpage. The meta description tag is typically a sentence or two of content which describes the contents of the page. A good meta description tag should: be relevant and unique to the page; reinforce the page title; and focus on including offers and secondary keywords and phrases to help add context to the page title.

Optimizing this meta tag will help rankings a lot because relevant meta description tags may appear in search results as part of the page description below the page title.

This Meta Description tag will be optimized in a way that is both very enticing for users and keyword relevant for search engines.

Uploading of Optimized Meta Tags

Once the Page Title & Meta Descriptions have been created, if we have the necessary access, we will upload the optimized Meta Tags to their corresponding target pages.

Duplicate Website Content Checking

Having duplicate content is similar to deceptive practices, which can possibly affect the website’s rankings since search engines will have a hard time indexing a duplicate page or content.  If a webpage has a generic or templated content and matches a considerable amount of sentences or text with non-affiliated sites, then the page will be deemed to have duplicate content.

Consequently, part of our On Page SEO is to search for duplicate contents of the target pages using Copyscape Premium – the most advanced plagiarism search on the web.

Content Analysis and Optimization Guidelines

In the world of SEO, Content is King!

Consequently, the target pages’ content will be analyzed and, if necessary, we will be recommending additional content or changes to the existing content to make sure that they are properly optimized.  The desired word count on a target URL/page for competitive keywords is no less than 400 words. For less competitive or non-competitive keywords/niches, a minimum of 350 words will do.

Once the content requirements have been determined per page, we will be creating additional content writing guidelines detailing out how much additional content is needed, what keywords need to be used and how many times per keyword.

NOTE: Should you need content to be written by us, we have professional writers available that will write for an additional cost.

Duplicate and/or Empty H1 Analysis, Creation & Optimization

H1 Analysis

Search engines pay special attention to text that is marked with a heading tag (H1), as such, H1 text is distinguished from the rest of the page content as being more important and is used to help the search engines identify what a page is about. Your desired keywords appear in heading tags if you want them to be noticed by the search engines.

H1 Optimization*

Placing keywords on H1 texts will help increase the relevance of that keyword to the page. Google places high importance on the first major heading <h1> on a page – the logic being that Google expects it to contain prime keywords.

You should only use a single H1 element on each page, and may want to use multiple other heading elements to structure a document. An H1 element source would look like: <h1>Your Topic</h1>

Keyword Optimization of Existing Website Content

Incorporating target keywords to a target page’s existing text content:

If a target page has unique content that is at least 300 words in length, the said content will be optimized by inserting the target keywords. We make sure that each keyword insert sounds natural to Web site visitors and is grammatically tolerable (even if the keyword is inherently grammatically incorrect).

Unless specified and paid for, this process does not involve fixing any grammar and spelling issues found in the original content – only the integration of the target keywords.

Content Uploading

Uploading/Updating the target page with optimized content:

When website content is supplied (either by us or from your end) and is determined to have passed our keyword requirements, the content will then be uploaded to the live target page (if we have the necessary access to the website and your approval).

Interlinking Internal Pages via Keyword Anchor Text

For each target page and strong internal pages, we will be placing an anchor text hyperlink linking to another internal page.

The reason we do this is because it is incredibly valuable to show a relationship between the pages of the site and we do this by interlinking them via keyword anchor text. It is important to note that this process is not only incredibly valuable for SEO purposes but it also typically entices a user to browse through more of the website while also increasing the internal link juice of the site.

URL Rewriting & Redirecting

URLs are displayed on the search engine’s search results page. Thus, we recommend creating more unique and informative URLs for our target pages allowing them to easily be indexed by major search engines.

The URL will be rewritten in a way that it will preserve the theme of the page it represents and, at the same time, incorporate the keyword(s) targeted for that page.  Take note that unless we have the necessary access to implement 301 redirects from the old to the (new) optimized URL version, we will not proceed with rewriting the target URLs.

Broken Links Repair

Broken links generally occur if

• There’s a wrong or mistyped link on your site or
• If a page has been recently removed from the site and is not properly redirected to a relevant page
• There are links from other websites or within the site that are pointing to a page that no longer exists.

Google’s goal is to provide users with the most relevant results and a great user experience.  Having broken links or pages not found on your website is not favorable to your website users or to Google.  We will thus be fixing X amount of broken links on target pages of the website (depending on the marketing campaign).

Breadcrumb Navigation Installation

We will be creating, optimizing and installing breadcrumb navigation while focusing on our target keyword terms.

Breadcrumb navigation is wonderful for usability and for SEO. This text-based navigation shows where in the site hierarchy the currently viewed web page is located and your location within the site, while providing shortcuts to instantly jump higher up the site hierarchy.  If the breadcrumb contains text links with relevant keywords in the anchor text, that is a significant SEO benefit.

Note: The same keyword optimized home menu is what you will see in your optimized breadcrumb navigation. The other menu options will be mirrored to the already pre-existing sub-menu navigation.

“Read More” Related Pages Navigation:

Suggesting a “Read More” option to uses for related pages is a great way of keeping those visitors on the site.  A side bar or navigational structures typically found at the bottom of a site can be other excellent vehicles for creating important link connectivity to a high priority page where you might have buckets for “Most Popular Pages,” “Related Topics,” or any number of subsets of links that are relevant to the users of that page.

Main Navigation Optimization:

Since the search engines see your site’s navigation has link titles, they should be optimized to show page relevance to that term.
We will be keyword optimizing the site’s main navigation (up to 10 main home menu categories) using a ‘Link Title’ in the back end of the site that the search engines will read when determining the purpose of that particular page to the search term. Please take note that this does not include the sub navigation or “drop down” menu off the main navigation.

Site Templated Custom 404 Error Page Creation (If Required)

The “Page not found” or Error 404 is the error page displayed whenever someone asks for a page that’s simply not available on your site.  This happens because there may be a link on your site that was programmed wrong or the page might have been recently removed from the site.

Google’s goal is to provide users with the most relevant results and a great user experience.  Having broken links or pages not found on your website is unfavorable to both your website users and Google.

If we have the necessary access and we find that the website has:

• a lot of broken links and/or expired pages and
• does not have an existing Error 404 page or is not properly configured for 404 Errors

We will be creating a website theme-customized 404 Error page for when visitors reach 404 pages where they will be given navigational options so they do not have to leave the given site. The web optimized Error 404 page we will create will contain:

• Notification that the user has reached a page that does not exist
• A search box (if easy to configure)
• A list of links/pages promoting the homepage and the target pages

XML Sitemap Generation

An XML Sitemap is a special file that provides search engines with specific directives about what pages to crawl and how often.

If the site does not have an existing, auto-updated XML Sitemap, we will be creating one using various XML sitemap generator tools. If the site’s CMS permits, we will be installing a sitemap generator plug-in/module to make sure that it’s auto-updated.

XML Sitemap Installation

Once the XML Sitemap has been created successfully, it will be uploaded to the website’s root directory. Sitemap Generation and Installation is done each time our optimizations involve a change to the URL structure of the website.

XML Sitemap Uploading to Google Webmaster

Google Webmaster is a program that webmasters can use to help Google index their contents using XML Sitemaps.  After the XML Sitemap is installed on the site, we will then submit it to Google Webmaster for verification.

XML Sitemap Uploading to Bing Webmaster

Bing Webmaster Tools is Bing’s Google Webmaster counterpart.  After the XML Sitemap is installed on the site, we will also be submitting it to Bing Webmaster for verification.

Google Analytics Script Analysis

Google Analytics is a web analytics tool offering detailed visitor statistics. The tool can be used to track all the usual site activities: visits, page views, pages per visit, bounce rates, average time on the site, and much more.  It is an in-depth traffic analytics program.

We will be checking the site for an existing and working Google Analytics (GA) script.  What we find will determine whether or not we need to generate a GA code for the site.

Google Analytics Script Generation*

Generating a Google Analytics (GA) script for the site:
If the site does not have a GA script or the client prefers we replace the existing one, then we will generate the GA script for the website. The code generated will later be installed on the site.

Google Analytics Script Installation*

Installing the Google Analytics (GA) script to the site:
The generated GA script will be added to the site’s source code. This will be used to track user interactions with the website via the Google Analytics dashboard.

Google Webmaster Script Analysis

After 2 to 3 weeks, or once Google Webmaster has enough data, we will then go in and analyze Google Webmaster to make sure your website is indexing properly, malware free, and crawl error free.

Google Webmaster Script Generation*

Google Webmaster allows you to obtain data about crawling, indexing and search traffic. It also allows you to receive notifications about problems on your site.  Consequently, we will be generating a new Google Webmaster verification file for the site to gather valuable information that enables us to:

1) Find out how Google crawls, indexes and ranks your site
2) See how many people found your site in the search results, and how many people clicked on it
3) Tell you if we detect that your site has malware or generates errors
4) See other sites that are linking to yours
5) Tell Google about your site – submit Sitemaps and see how many pages we added to the index

Google Webmaster Script Installation*

Installation of the Google Webmaster Script is done either through uploading an HTML file to the site’s root directory or adding a meta code on the site’s homepage.  This will  depend on what’s applicable to the website access granted.

Google Webmaster Geographic Target Setting

Setting the geographic target of a website on Google Webmaster:

This is done via Google Webmaster Tools upon completing the verification process. The country targeted by the website will be assessed through the website’s content and the campaign documents. This will help increase the relevance of the website in a particular location.

Bing Verification Script Generation

Bing Webmaster Tools allows you to:

1)  See your site as Bing does
View crawl activity, index coverage, traffic stats, and more.

2)  Optimize for search
Research which keywords are driving traffic to your site.

3)  Share site information with Bing
Upload sitemaps, control the crawler, block URLs and tell Bing how to interact with your site.

4) Who is linking to you?
See a comprehensive view of sites with anchor text linking to your site.

We will be generating a new Bing Webmaster verification file for the site to be able to gather this valuable data.

Bing Verification Script Installation*

Installation of the Bing Verification Script is done either through uploading an HTML file to the site’s root directory or adding a meta code on the site’s homepage.  This will  depend on the website access granted.

Bing Webmaster Verification*

If the Bing Webmaster file or meta verification code is properly uploaded to the site, this will mark the completion of the site’s verification process with Bing and will commence the process of gathering crawling, indexing and search traffic data.

Facebook Like Button

Implementing the Facebook Like Button to the website for users to easily share the content and increase traffic:

The Facebook Like Button allows users to click on a website’s Like button and share that site’s content to the user’s Facebook account. It creates a bridge from that website to a Facebook user’s page and starts feeding the user content via the user’s Facebook feed. The user can then share the link with their Facebook friends where a viral effect can take place seamlessly. This implementation is ideal for informational content and any other website that has continuous updates. The Like button has been an integral part of Facebook and is available to place on any site with a few simple lines of code.

Google +1 Button

Implementing the Google +1 Button to the website to improve traffic and rankings:

The +1 Button allows users to “like” a web page on the search page or on the website directly, thereby “voting” for it as something good. It is already integrated in the Google Webmaster Tools. +1 helps people discover relevant content from a website, or a Google search result from the people they already know and trust. Adding the +1 Button to pages lets users recommend that pages’ content, knowing that their friends and contacts will see their recommendation when it’s most relevant—in the context of Google search results. +1 is a public action, so it is recommended to add the button only to public, crawlable pages on a site. Once the button has been implemented, Google may crawl or recrawl the page, and store the page title and other content, in response to a +1 Button impression or click.

Tweet This Button

We will be adding the Twitter Tweet Button on the website for users to easily share the content on Twitter without having to leave the page.
The Tweet Button will enable users to extend the site’s page across the Twitter platform. This adds movement to the site’s content and also serves as promotion for the site as well, which helps drive traffic to your website.

Twitter Follow Button

Implementing the Twitter Follow Button on the website helps promote the site and expand it’s followers.  In general, it allows users to “follow” the company’s Twitter profile which will helps increase engagement and create a lasting connection with your audience.

330 Social Book Marking Tag Options Button

We will be installing an integrated Sharing and Liking social media button on the website to increase user interaction and website promotion in the different social media outlets. This 330 Social Bookmarking Button contains up to 330 different bookmarking sites that the user can then select from and sign into directly from you website.

YouTube Account Creation

YouTube Account Creation consists of us creating a YouTube account for you. If no YouTube account was provided, we will then create a your new YouTube on your behalf.

If you prefer for an already established email username/password account to be used, then please send it in. Otherwise, if an email account and password are not provided once the campaign launches, we will create a unique Yahoo Master ID* for the YouTube account creation process.