Account Setup
This will involve the linking of the client’s pre-existing Google Analytics account to the PPC (AdWords) account. Google Analytics tracks and monitors more detailed key metrics to improve performance of an AdWords campaign.
Google Analytics Tracking Code Setup
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Being different from AdWords, Google Analytics enables you to track and monitor customer interaction with your website.
Here, we will be generating the necessary analytics tracking code that can be pasted to any page of your site that you want to track performance on using Google Analytics.
Analysis & Monitoring
PPC data is just a small part of valuable data that Google Analytics provides, albeit very useful in terms of optimizing PPC campaign performance. Effective analysis and monitoring of this data coming from Analytics is another avenue for the PPC campaign manager to be able to recommend and implement further improvement to the account’s performance.
The post Google Analytics appeared first on StudioHOF.