Enterprise Level PPC Management Platform
Using an enterprise level PPC Management platform helps supercharge paid search campaigns with actionable insights. Monthly analysis and monitoring of the data coming from the Enterprise Level PPC Management Platform enables the PPC Campaign Manager to recommend and implement further improvements to the account’s performance.
Conversion Tracking
AdWords Conversion Tracking is a tool to help you measure conversions and ultimately help you identify how effective your AdWords ads and keywords are for you.
Ref: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=142348
The monthly analysis and monitoring of this data enables the PPC Campaign Manager to recommend and implement further improvements to the account’s performance.
Traffic Statistics Analysis
Adwords traffic analytics, is an Adwords tracking system that reports information on clicks, impressions, CTR (click through rate), conversions, CPC (cost per click) and more.
Effective traffic analysis is key to great campaign performance. The monthly analysis and monitoring of this data enables the PPC Campaign Manager to recommend and implement further improvements to the account’s performance.
Search Query Report Analysis
You can see how your ads performed on actual searches within the Search Network on the Campaigns tab. Identify new search terms with high potential that you want to add as keywords and weed out any terms that aren’t as relevant to your business.
What’s the difference between a search term and a keyword? A search term is the exact word or set of words a user enters when searching on Google.com or one of our Search Network sites. A keyword is the word or set of words AdWords advertisers create for a given ad group to target their ads to potential customers.
Ref: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=68034
Click Fraud Analysis & Support
Click fraud is a type of Internet crime that occurs in pay per click online advertising when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in the target of the ad’s link.
Proper click fraud analysis & reporting is essential to reducing Adwords costs for the PPC advertisers.
We will help you with detecting click fraud and in reporting anything suspicious immediately to Google. You can learn more about invalid clicks here:
http://adwords.blogspot.com/2006/03/about-invalid-clicks.html
ROI (Return on Investment) Management
Return on Investment (ROI) is the ratio of the cost of advertising relative to the profit generated from conversions such as sales or leads. Your ROI indicates the value to your business gained in return for the cost of your ad campaign.
The ROI analysis report, which is customized based on your goals for the PPC campaign, is also included in the Enterprise Level Monthly Reports we will be sending you
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