SEO Plug-ins and Optimization

301 Redirects

Plug-ins are tools used to extend the functionality of the WordPress or Joomla platform and are only applicable to self-hosted blogs and web sites using the WordPress.org or Joomla.org software.

The Simple 301 Redirects plug-in provides an easy method of redirecting requests to another page on the site. This comes in handy when migrating a website to WordPress.

This plug-in will also be necessary for performing On Page SEO optimizations as it will be utilized to seamlessly pass an old URL’s PageRank and traffic to the new URL without having to manipulate the FTP files.

XML Sitemap Generator

Plug-ins are tools used to extend the functionality of the WordPress and Joomla platform and are only applicable to self-hosted blogs and web sites using the WordPress.org or Joomla.org software.

The XML Sitemap Generator plug-in will generate a special XML sitemap which will help search engines like Google, Bing and Yahoo to better index the pages of the site.

XML sitemaps make it possible for crawlers to see the complete structure of your site and retrieve it more efficiently. This eliminates the manual labor of updating the XML sitemap in the FTP each time a URL has been altered or a page is added to the site.

User Sitemap Analysis

A User Sitemap is an on-site Web page that links to all the other pages on your website.  This type of sitemap is generally for Web site visitors but is also useful for spiders/search engines.  It helps any spider crawling your site to easily and quickly find and index all of your site’s important Web pages.

We will be checking to see if there is an existing User Sitemap and whether or not our target pages are included there. If we find that the Web site has no sitemap, then we will be creating/recommending one (depending on whether or not we have access to do so).

User Sitemap Implementation

If we determine that the site does not have a User Sitemap, a new page will be created for this. The user sitemap containing all the relevant pages of the website will also be added to the menu or footer (whichever is applicable) for users to access.

Domain Redirect Analysis

Some websites use both the WWW and the non-WWW version of its URLs. If this is the case, and the site does not redirect to WWW if non-WWW is used and vice versa, then the site needs to be redirected to its appropriate URL. Here, we will be determining which version should be used for your site in the search results so that the rankings and traffic will not be distributed and search engines will not interpret them as duplicates or different pages (http://www.google.com/support/webmasters/bin/answer.py?answer=44231).

Domain Redirecting

If necessary and given the appropriate access, we will be implementing the 301 domain redirect to our recommended version – either WWW or non-WWW.

SEO Plug-in for WordPress or Joomla

Plug-ins are tools used to extend the functionality of the WordPress and Joomla platform and are only applicable to self-hosted blogs and web sites using the WordPress.org software.

The SEO Plug-in for WordPress and Joomla is a complete onsite SEO solution which automatically optimizes the WordPress blog to be SEO-friendly.

Google Analytics Script Analysis

Google Analytics is a web analytics tool offering detailed visitor statistics. The tool can be used to track all the usual site activities: visits, page views, pages per visit, bounce rates, average time on the site, and much more.  It is an in-depth traffic analytics program.

We will be checking the site for an existing and working Google Analytics (GA) script.  What we find will determine whether or not we need to generate a GA code for the site.

Google Analytics Script Generation*

Generating a Google Analytics (GA) script for the site:
If the site does not have a GA script or the client prefers we replace the existing one, then we will generate the GA script for the website. The code generated will later be installed on the site.

Google Analytics Script Installation*

Installing the Google Analytics (GA) script to the site:
The generated GA script will be added to the site’s source code. This will be used to track user interactions with the website via the Google Analytics dashboard.

Google Webmaster Script Analysis

After 2 to 3 weeks, or once Google Webmaster has enough data, we will then go in and analyze Google Webmaster to make sure your website is indexing properly, malware free, and crawl error free.

Google Webmaster Script Generation*

Google Webmaster allows you to obtain data about crawling, indexing and search traffic. It also allows you to receive notifications about problems on your site.  Consequently, we will be generating a new Google Webmaster verification file for the site to gather valuable information that enables us to:

1) Find out how Google crawls, indexes and ranks your site
2) See how many people found your site in the search results, and how many people clicked on it
3) Tell you if we detect that your site has malware or generates errors
4) See other sites that are linking to yours
5) Tell Google about your site – submit Sitemaps and see how many pages we added to the index

Google Webmaster Script Installation

Installation of the Google Webmaster Script is done either through uploading an HTML file to the site’s root directory or adding a meta code on the site’s homepage.  This will  depend on what’s applicable to the website access granted.

Browser Compatibility Check (5 Major Browsers – Latest Versions)

A Web Browser is software that is installed on the user’s computer for viewing the contents of websites. Among the list of popular web browsers are Firefox, Google Chrome, Microsoft Internet Explorer, Safari and Opera.

Google’s goal is to provide users with the most relevant results and a great user experience.  Thus, it is important that your website’s pages are displaying correctly on different browsers.

We will be checking if all target URLs are cross-browser-compatible and are functional across all the latest versions of the 5 major browsers listed above.