All of internet marketing boils down to only 3 things.

Not that I talk to digital marketing presence, because your online presence might be a website, or it could be a linked in profile, or a Google My Business page, or a Facebook Page.   Internet marketing is no longer “put up a website”, but “be where people are looking for what I have to offer”   I have once client that consistently gets multiple listings on the front page of Google for Yoghurt Shoppes in Boca Raton, and they do not even HAVE a webpage – only a great FaceBook Presence.  Dozens of people a day visit their FaceBook as well.  It’s not just the webpage anymore!

In the old days, that was a very difficult question.  I remember as a young professional standing with a clipboard full of questionaires trying to get shoppers in a shopping center to spend 5 minutes to answer basic questions, and it was called market research.   So, lets look at the new way.  One of the simplest tools is Google – people turn to Google to look for things.  Therefore, use google in reverse and ask – are people looking for “This”

So, here is compare and contrast marriage counseling, online marriage counseling courses, relationship counseling,  courses.  Go ahead – do your own lookups.

Courses is a bust, and there is plenty of search for marriage counseling – below that though it shows where your search volume is greatest, globally, in the US, or even state by state.

We live in a supply and demand world – therefore knowing the demand (by search volume) is only half the equation.  Supply is how many websites cater to the demand.  Go to Google again.  Create a free Adwords account, even if you don’t intend to advertise on Google – the account is free.  Go to Google Adwords Tools – and you will find the adwords tool that will tell you.. Demand is X  and Supply is Y.  You usually want to find a niche, somewhere that there is not huge supply relative to demand, this is typically expressed as a ratio so that you can compare disparate search volumes.  The ratio is called the KEI.

I also use Raven Tools for keyword research, and several other tools.  Fiverr is a great place to get onetime keyword research done for $5.   It saves you from buying a subscription to a service that can costs hundreds a month.

Once you have determined you have Demand, and are not inundated with competition for your unique niche, time to move to #2.  Getting people to the site.